Dubai is not only a destination for real estate and iconic buildings but also establishes itself as a hub where the luxury trade achieved significant milestones in 2024. According to experts in Dubai, this sector has strong growth potential, and it is expected that profits will exceed $14.4 million by 2026.
The statistics of the city and the entire United Arab Emirates estimate that each resident spends around $2,400 on exclusive items from premium brands. This number is driven by the recent demographic growth, which increases demand within the city. The population consists of 70 percent individuals under 35 years old, who embrace this trend.
Dubai, the hub of luxury brands
The evidence is clear—Dubai is the epicenter where the world’s top luxury brands converge, supported by the influx of tourists seeking this type of shopping experience. There are more than 60 shopping malls in this enclave, with Dubai Mall being the most iconic. The Mall of the Emirates is another favorite location where major brands have their franchises, housing 150 exclusive stores.
Renowned global brands like Hermès and Louis Vuitton have a special presence in Dubai, being among the most popular choices for residents to invest their money. These companies choose to launch exclusive collections that can only be found in this region, encouraged by the frequent consumption. Cartier and Rolex are also among the preferred stores for Emirati culture.
The leading companies in Dubai
When it comes to luxury consumption, well-known car brands are also included. In Dubai, the automotive segment holds a significant market share. In this sector, Rolls-Royce stands out, as it offers specialized models with customized details for its top local clients. Bentley and Lamborghini are also among the most dominant brands in the city, attracting customers devoted to their latest models.
Bugatti is another flagship brand in this territory, boasting a spectacular and opulent showroom where it sells special and one-of-a-kind models. In Dubai, one in every 55 residents owns a high-end car, and premium vehicles make up 13 percent of this market.
Trends in Dubai
Market analysts have revealed a significant trend—women are the largest consumers of luxury brands in Dubai, accounting for 55 percent of premium brand purchases. Millennials display the most balanced consumption behavior, typically purchasing high-end products once per quarter. Electronics also play a notable role in this sector, making up 12 percent of total sales.
Tourism is a crucial factor in this analysis, as visitors seek out Dubai as a prime shopping destination for luxury brands. Fifteen percent of tourists engage in this type of shopping, fueling the local retail industry and spending an average of $1,100. In Dubai, five-star hotels maintain a 75 percent occupancy rate, providing clear evidence that visitors prefer this style of tourism to make the most of their stay.
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