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The global strategy of Dubai Mall to lead luxury tourism

Dubai Mall, the iconic shopping center of the city, began with a proposal aimed at increasing luxury tourism and attracting more visitors. The strategy for Dubai Mall was announced in the middle of this year through an announcement by Emaar Properties, which revealed the expansion of the iconic shopping site with an investment of 1.5 billion dirhams (142 million euros).

This renovation of the emblematic site will include 240 new luxury retail and dining establishments. According to its developers, this strategy will allow for an increase in the number of visitors and attract tourists from all over the world. The idea is to surpass the average of 105 million visitors per year by offering more spaces and activities that enhance their experience.

The proposal for Dubai Mall with which it will lead tourism in Dubai.

Dubai Mall is one of the most important shopping centers in the city, currently featuring 1,200 stores and 200 dining spaces, bars, and other amenities. With this expansion project, the authorities in Dubai intend to attract luxury and regular tourists by implementing new visa policies and increasing airline capacity.

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Meanwhile, the proposal is also complemented by the optimization of the traveler flow at Dubai International Airport, which anticipates a record number of passengers in the coming months and is advancing in the construction of a $35 billion passenger terminal at a second airport.

Dubai Mall, the story of one of the most iconic shopping centers.

Dubai Mall, la historia de uno de los centros comerciales más emblemáticos

The expansion of Dubai Mall is part of the proposals from the United Arab Emirates that will also accompany the growth of the tourism sector in the region. As confirmed by the founder of Emaar, Mohamed Alabbar, this strategy “reflects Dubai’s ambitious vision to remain at the forefront of global innovation and culture, further solidifying our city’s position as one of the leading global destinations.”

Dubai Mall is considered the largest shopping center in the world, offering not only stores with the best brands but also regarded as an amusement park due to its wide range of options, including an aquarium, cinemas with 22 screens and luxurious suites with personalized service, restaurants, a five-star hotel, an ice rink, a novel game lounge, a bar with an infinite pool, and more options for all tastes.

Guinness World Record and more, Dubai Mall marked a before and after in the history of the Emirates.

Récord Guinness y más, Dubai Mall marcó un antes y un después en la historia de Emiratos

Dubai Mall is one of the spaces that best represents the commercial imprint of the United Arab Emirates and the intentions for the country to become one of the most iconic in this regard. For this reason, each attraction within the center is unique in itself, making it clear that opulence and vastness are part of this destination. An example is the underwater aquarium and zoo at Dubai Mall, where you can observe the largest panel of water in the world, an unforgettable show for those choosing to visit it for the first time.

In this magical space, you can see everything from sharks to crocodiles, lizards, seals, piranhas, and penguins. In total, there are more than 140 marine species that you can also interact with because there is the possibility of swimming with some of them. Everything is magical in this enclave, where there are also attractions based on Ghostbusters, Hotel Transylvania, or The Smurfs. The fountain in The Village is another point of great interest, featuring a retractable roof that opens during the winter months.

Alfonsina Murialdo
Alfonsina Murialdo
Periodista de la Universidad Nacional de La Plata en Argentina. Especialista en inversiones y Real Estate en Dubai y todo Emiratos Árabes Unidos.

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